CASE STUDY

A fresh approach for an established family-run business

Year
2023
Duration
4 Weeks
Type
BRAND POSITIONING

REBRAND

WEBSITE

COLLATERAL DESIGN

MARKETING SUPPORT
Client
Pesca Atlantic

Pesca Atlantic is a premier provider of multi-temperature food logistics across South Africa. With experience in the food and logistics industry since 1977, and specialising particularly in seafood, Pesca Atlantic was founded in 2004 by Kosta and Carmen Kourantas together with their son Dimitri. It’s an established, family-run business that tasked us with re-developing its brand and building a new website that celebrates its heritage, success and current strength as a leader in the market.

"DoubleShift did an amazing job on our Pesca Atlantic re-brand! They took the time to understand our family business and what we wanted to achieve with our brand.

They then created a beautiful and cohesive visual identity that perfectly reflects our values and mission.

I highly recommend them to anyone looking for a creative team that can build a strong and memorable brand."

Dimitrios Kourantas
FOUNDER & DIRECTOR, Pesca Atlantic