DoubleShift's Strategic Campaigns for Retail Capital

In 2024, DoubleShift delivered two impactful campaigns for Retail Capital, a division of Tyme Bank, each addressing distinct business objectives through creative, targeted approaches.

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The "Focused Finance" mini-campaign (July-September) served as a strategic lead-in to Retail Capital's annual Summer Campaign. Centered around a R50,000 competition, the campaign invited businesses to share their financial focus areas. DoubleShift developed two template designs showcasing realistic business scenarios with messaging that paired actionable finance with aspirational focus:

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• "Finance Your Stock, Focus on Growth"
• "Finance Your Expansion, Focus on Your Passion"
• "Finance Your Essentials, Focus on Your Dream"
• "Finance Your Workforce, Focus on Your Vision"

Later that year, DoubleShift created the "Black November" campaign during a historically high-performing season for business lending. This conversion-focused strategy was built around the clever wordplay concept "Saving People Tyme," which emphasised time-saving benefits while creating natural synergy with the TymeBank brand identity. The campaign offered business owners meaningful time-saving incentives including slow lounge access, virtual assistant services, and business software subscriptions.

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Both campaigns successfully delivered on their objectives: "Focused Finance" established that Retail Capital empowers entrepreneurs to focus on their vision, while "Black November" drove strong performance during a crucial sales period through relevant benefits and strategic messaging.

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