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Better-fit Benefits for all of your employees

FNB are well known as one of the leading financial services business in South Africa. In an effort to further serve their Business clients and on the premise that everybody benefits when employees benefit, FNB built out their Employee Benefits division. They tasked us to help them distil their positioning and value proposition, and then bring it to life in a pitch deck for their internal stakeholders.

"The best part of working with DoubleShift was the quality of message. Over my time I’ve realised that marketing and positioning your strategy is not just around making pretty brochures or saying you know catchphrases, because you can so easily sound like everyone else.

What I enjoyed with DoubleShift was that they took the time to understand our business, understand our differentiators and really get into what the business does.

They aren’t superficial, they actually went deeper into understanding what the FNB employee benefits does, what differentiates us and how we make our clients lives easier - then helped us take a complex value proposition and communicate that in a simple way."

– Elize Giese, FNB CEO of Employee Benefits

We get into the guts and bolts of your business to understand the real problems you're facing. Then, we use our creative toolkit to solve them with you.