DoubleShift Fuels the Kinekt Revolution with a Bold Brand Identity

DoubleShift partnered with Kinekt, a consumer-facing brand enabling on-chain crypto spending via cards through the W3C network. Tasked with developing a complete brand identity refresh and website design, DoubleShift researched three potential creative directions from conventional to experimental allowing Kinekt to select their preferred aesthetic.

From the approved creative identity, DoubleShift developed a comprehensive website design in Webflow that brought the new brand to life. The design featured sleek, minimalist layouts with strategic visual elements that captured the brand's disruptive, anti-establishment ethos while ensuring intuitive navigation and clear communication of Kinekt's offerings.

The resulting brand identity and website successfully positioned Kinekt as a distinctive player in the crypto finance space technical enough for experienced crypto users yet accessible enough to drive their ambitious user acquisition goals.

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