DoubleShift's brand design work for Sonic Fund encapsulates the ethos of a bold, future-focused investment landscape. The brand needed to reflect Sonic’s mission of helping investors capitalize on inefficiencies in centralised monetary systems through cutting-edge algorithmic trading. The creative direction embraced by DoubleShift visually mirrors Sonic's pioneering spirit, with designs that evoke the metaphor of surfing turbulent market waves. The high-frequency trading algorithms developed by Sonic are front and center, represented through sleek, dynamic elements that suggest precision and adaptability.
